If you're running a DTC brand doing £5M to £30M, you've probably noticed something.
The bigger you get, the messier it feels.
Cash that should be there, isn't.
Margins that looked strong six months ago are quietly thinning.
Ad spend feels like a gamble rather than a strategy.
And somewhere between a record revenue month and the bank balance, the money disappears.
You're not short on sales. You're short on clarity.
This free 8-day course gives you the CFO operating model that fixes that.
Not by slowing down or cutting costs, but by building a financial engine that funds its own growth.
Free Bonus: The DTC Margin Calculator
Sign up and get instant access to the same unit economics calculator used inside 8-figure DTC brands.
Plug in your numbers before Lesson 1 arrives — and see exactly where you stand against the benchmarks.
What You'll Learn:
In 8 short lessons, you'll learn how to:
- Diagnose the 5 cash flow leaks quietly draining your P&L right now
- Engineer 60%+ gross margins without cheapening your brand or your positioning
- Keep overheads below 10% so you're lean enough to outspend competitors when it counts
- Treat ad spend as capital allocation - not a marketing budget
- Build a 13-week cash forecast so you're never caught off guard again
- Model your growth instead of reacting to it
- Apply the full CFO Playbook to scale demand rich and cash rich
Who This Is For:
This is for DTC founders and operators doing 7 or 8 figures who want to run a tighter, more profitable business, and want the financial clarity to scale it with confidence.
It is not for beginners, hobby brands, or anyone looking for a quick fix.