If your brand is doing £4M and £30M and growth feels messier than it should, this course will show you how to get control of cash, profit, and decision-making.
What You'll Learn:
- The 5 biggest cash flow leaks hiding in your P&L
- How to engineer 60%+ gross margins without cheapening your brand
- Why overheads above 10% are quietly killing your flexibility
- The CFO lens for turning ad spend into a strategic growth lever
- How to forecast cash and profit like a pro, even in messy seasons
- The full CFO playbook for scaling without burnout or blowups
Who It's For:
This is for DTC founders and operators doing 7 or 8 figures who want to run a tighter, more profitable business.
Not for beginners or hobby brands.